Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The width and height of a document, after having been cut down to size from a larger sheet.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A measure of the height of a set of text on an element.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
Small uppercase letters, generally about half as tall as regular uppercase letters.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A style of typeface that uses a width-to-height ratio of 1:1.