Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A measure of the ease of understanding text.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A triad is a group of three colours that are equally spaced on the colour wheel.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A measure of the height of a set of text on an element.
A set of symbols or "characters" including letters, numbers and various other symbols.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
Black, white, and all the values of shades in between.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.