Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A language used to create web pages, and it stands for Hypertext Markup Language.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.