Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A triad is a group of three colours that are equally spaced on the colour wheel.
The feeling or mood created by a design.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.