The width and height of a document, after having been cut down to size from a larger sheet.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
A brief snippet taken from the text of an article.
A term that means the smallest amount of work that can be done to move a project forward.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The typographic term for the dot above the letters 'i' and 'j'.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The part of a letter, usually a vertical line, that rise above the x-height.