Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

More terms you might want to know

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Fitts' Law

A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.

Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).

Hard Return

When you need to break a line of text and start on a new line in a text box.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

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