CSS

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

A type of font designed to imitate handwriting.

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

The act of gathering qualitative data about a person's thoughts and feelings related to a product.