Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A triad is a group of three colours that are equally spaced on the colour wheel.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A graphical representation of a scenario, usually created and presented in sequence.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.