Contrast

Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.

More terms you might want to know

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Leading

All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.

User Flow

The way that a user navigates through a website, app, etc.

Agile Design

A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.

The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Placeholder Text

Text that is used to fill in a gap in a document.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Pull Quote

A brief snippet taken from the text of an article.

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