Contrast

Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.

More terms you might want to know

Placeholder Text

Text that is used to fill in a gap in a document.

Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Full-stack Developer

A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

User Interviews

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!