Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

More terms you might want to know

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Debossing

A design or decoration impressed into the surface of a material.

Font Size

A measure of the height of a set of text on an element.

Ligature

A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

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