A set of symbols or "characters" including letters, numbers and various other symbols.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
Black, white, and all the values of shades in between.
The feeling or mood created by a design.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.