A set of symbols or "characters" including letters, numbers and various other symbols.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.