Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

More terms you might want to know

Hard Return

When you need to break a line of text and start on a new line in a text box.

Card Sorting

A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

Scope Creep

Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

System Font

A type of font that comes pre-installed in an operating system.

Analogous Colours

Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.

Conversion Rate

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

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