A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A textual or graphical component in a web page.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The typographic presentation of a company's name in a stylized form.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
The width and height of a document, after having been cut down to size from a larger sheet.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
Text that is used to fill in a gap in a document.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.