A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A low-fidelity representation of a user interface design.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The width and height of a document, after having been cut down to size from a larger sheet.
The relative lightness or darkness of a hue.
The feeling or mood created by a design.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.