Conversion Rate

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

More terms you might want to know

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

Greyscale / Grayscale

Black, white, and all the values of shades in between.

Link

A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

Asymmetry

The degree of difference between the two sides of an object or system.

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