The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
Small uppercase letters, generally about half as tall as regular uppercase letters.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A measure of the ease of understanding text.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.