The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A sample of the target audience for which a product or service is intended.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.