Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The designation of a set of character encoding styles for glyphs that are not capital letters.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A portion of an image where the remainder is discarded.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A sample of the target audience for which a product or service is intended.