Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
The way that a user navigates through a website, app, etc.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
An iconic design that is made up of two or three letters.
A measure of the height of a set of text on an element.