Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

More terms you might want to know

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

User Interface (UI)

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

TIFF File

A Tagged Image File Format is a file format for storing images losslessly.

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Gestalt Theory

A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Font Case

The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.

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