The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A process in which subjects use a product or service under test conditions and report their experience.
A term that means the smallest amount of work that can be done to move a project forward.
A system used to describe and identify typefaces by their basic visual characteristics.
The feeling or mood created by a design.
A style of typeface that uses a width-to-height ratio of 1:1.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A pixel, or a picture element, is the smallest addressable element in a display device.