The area of negative space around and between elements in a design.
Black, white, and all the values of shades in between.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A textual or graphical component in a web page.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A non-functional first draft of a design.
A triad is a group of three colours that are equally spaced on the colour wheel.