The area of negative space around and between elements in a design.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
A type of font designed to imitate handwriting.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.