The area of negative space around and between elements in a design.
How well or poorly something can be read.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.
Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).