The area of negative space around and between elements in a design.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A triad is a group of three colours that are equally spaced on the colour wheel.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A measure of the height of a set of text on an element.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.