System Font

A type of font that comes pre-installed in an operating system.

More terms you might want to know

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

PNG Image

A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.

Brutalism

A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Avatar

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

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