A type of font that comes pre-installed in an operating system.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The surface quality of an element.
The degree of difference between the two sides of an object or system.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.