A type of font that comes pre-installed in an operating system.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
The adjustment of all characters in a line by moving them closer together or farther apart.
A letter, symbol, or another alphabet unit.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The art of drawing original characters and symbols — especially for decorative purposes.
The height of a font, measured in points or pixels.