Stem

The part of a letter, usually a vertical line, that rise above the x-height.

More terms you might want to know

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

Empathy

A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.

Alignment

The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

User Interface (UI)

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

Crop

A portion of an image where the remainder is discarded.

Abstract Mark

An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.

Link

A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!