The part of a letter, usually a vertical line, that rise above the x-height.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The area of negative space around and between elements in a design.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.