HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

More terms you might want to know

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Web Page Elements

A textual or graphical component in a web page.

Copy

The written information that accompanies a design.

Sketching

A basic design tool that helps designers create and communicate ideas.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

Clickstream

A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

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