A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.
Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The main text of an advertisement or editorial as opposed to headings and subheadings.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
A design or decoration impressed into the surface of a material.
The typographic term for the dot above the letters 'i' and 'j'.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.