A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
Text that is used to fill in a gap in a document.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.