Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

More terms you might want to know

System Font

A type of font that comes pre-installed in an operating system.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

Affinity Diagram

A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.

The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.

It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Full-stack Developer

A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

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