A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A type of font that comes pre-installed in an operating system.
The main text of an advertisement or editorial as opposed to headings and subheadings.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The art of drawing original characters and symbols — especially for decorative purposes.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.