Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

More terms you might want to know

Mock-up

A non-functional first draft of a design.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Affordance

Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.

Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.

Composition

An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Ball Terminal

In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!