The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
A set of symbols or "characters" including letters, numbers and various other symbols.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.