The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A Tagged Image File Format is a file format for storing images losslessly.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A portion of an image where the remainder is discarded.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.