A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The surface quality of an element.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A measure of the height of a set of text on an element.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
The art of drawing original characters and symbols — especially for decorative purposes.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.