A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The degree of difference between the two sides of an object or system.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
Black, white, and all the values of shades in between.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The part of a letter, usually a vertical line, that rise above the x-height.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
A triad is a group of three colours that are equally spaced on the colour wheel.
A textual or graphical component in a web page.