A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A brief snippet taken from the text of an article.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.