The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A Tagged Image File Format is a file format for storing images losslessly.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A term that means the smallest amount of work that can be done to move a project forward.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.