User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

More terms you might want to know

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Debossing

A design or decoration impressed into the surface of a material.

Pull Quote

A brief snippet taken from the text of an article.

Lettermark

A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.

Font Style

Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.

PPI

PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.

Avatar

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!