Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A textual or graphical component in a web page.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The typographic presentation of a company's name in a stylized form.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
The written information that accompanies a design.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
The meeting point where two lines cross.
Text that is used to fill in a gap in a document.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.