A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
How well or poorly something can be read.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.