A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A Tagged Image File Format is a file format for storing images losslessly.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A language used to create web pages, and it stands for Hypertext Markup Language.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.