A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
The typographic presentation of a company's name in a stylized form.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.