Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A letter, symbol, or another alphabet unit.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A language used to create web pages, and it stands for Hypertext Markup Language.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A portion of an image where the remainder is discarded.
A system used to describe and identify typefaces by their basic visual characteristics.
A Tagged Image File Format is a file format for storing images losslessly.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.