Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

More terms you might want to know

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Typesetting

The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Information Architecture

The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.

Font Weight

The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.

Golden Ratio

Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.

User Flow

The way that a user navigates through a website, app, etc.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Pilcrow

Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".

Mock-up

A non-functional first draft of a design.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!