Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
The meeting point where two lines cross.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The part of a letter, usually a vertical line, that rise above the x-height.