Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A measure of the ease of understanding text.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A design or decoration impressed into the surface of a material.
The width and height of a document, after having been cut down to size from a larger sheet.
When you need to break a line of text and start on a new line in a text box.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).