Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

More terms you might want to know

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

Legibility

How well or poorly something can be read.

Sketching

A basic design tool that helps designers create and communicate ideas.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

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