The small decorative stroke at the end of a stroke in a letter, or a typeface.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
A portion of an image where the remainder is discarded.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
A term that means the smallest amount of work that can be done to move a project forward.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.