Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

More terms you might want to know

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Monogram

An iconic design that is made up of two or three letters.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

Crop

A portion of an image where the remainder is discarded.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

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