The small decorative stroke at the end of a stroke in a letter, or a typeface.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A portion of an image where the remainder is discarded.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A style of typeface that uses a width-to-height ratio of 1:1.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.