Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

More terms you might want to know

Copy

The written information that accompanies a design.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Monogram

An iconic design that is made up of two or three letters.

Gamification

The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

Placeholder Text

Text that is used to fill in a gap in a document.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

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