A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The typographic term for the dot above the letters 'i' and 'j'.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
The degree of difference between the two sides of an object or system.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.