A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The adjustment of all characters in a line by moving them closer together or farther apart.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A Tagged Image File Format is a file format for storing images losslessly.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".