Monogram

An iconic design that is made up of two or three letters.

More terms you might want to know

Persona

A sample of the target audience for which a product or service is intended.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

Debossing

A design or decoration impressed into the surface of a material.

Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

Typeface Design

The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Golden Ratio

Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!