An iconic design that is made up of two or three letters.
A process in which subjects use a product or service under test conditions and report their experience.
The relative lightness or darkness of a hue.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A textual or graphical component in a web page.
A language used to create web pages, and it stands for Hypertext Markup Language.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.