A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A sample of the target audience for which a product or service is intended.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A Tagged Image File Format is a file format for storing images losslessly.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
A letter, symbol, or another alphabet unit.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.