A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The art of drawing original characters and symbols — especially for decorative purposes.
A language used to create web pages, and it stands for Hypertext Markup Language.
The height of a font, measured in points or pixels.
A sample of the target audience for which a product or service is intended.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.