A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A printing press that uses movable type and punches to make impressions on paper.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A portion of an image where the remainder is discarded.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A pixel, or a picture element, is the smallest addressable element in a display device.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.