Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

More terms you might want to know

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

Resolution

The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Centre Aligned

A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.

Hex Code

A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Pictorial Mark

A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!