The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
A portion of an image where the remainder is discarded.
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.