Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

More terms you might want to know

Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

Opacity

The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Customer Experience

The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Lettermark

A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.

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