A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A process in which subjects use a product or service under test conditions and report their experience.
A measure of the ease of understanding text.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The typographic presentation of a company's name in a stylized form.