Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

More terms you might want to know

Persona

A sample of the target audience for which a product or service is intended.

Texture

The surface quality of an element.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Body-storming

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Link

A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

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