Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A type of font that comes pre-installed in an operating system.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A printing press that uses movable type and punches to make impressions on paper.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
The degree of difference between the two sides of an object or system.