Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.
A non-functional first draft of a design.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
A language used to create web pages, and it stands for Hypertext Markup Language.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.