A non-functional first draft of a design.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
The feeling or mood created by a design.
A measure of the height of a set of text on an element.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
The art of drawing original characters and symbols — especially for decorative purposes.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.