Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A measure of the ease of understanding text.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
How well or poorly something can be read.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.