Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

More terms you might want to know

Gradient

A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.

Vertex

The meeting point where two lines cross.

Placeholder Text

Text that is used to fill in a gap in a document.

Onboarding Flow

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

Analogous Colours

Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.

Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

TIFF File

A Tagged Image File Format is a file format for storing images losslessly.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Sketching

A basic design tool that helps designers create and communicate ideas.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!