A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A type of font that comes pre-installed in an operating system.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
How well or poorly something can be read.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.