Bowl

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.

A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

The adjustment of all characters in a line by moving them closer together or farther apart.

A photograph that is purchased and licensed for exclusive use by an individual or business.

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

A system used to describe and identify typefaces by their basic visual characteristics.