Bowl

The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

A process in which subjects use a product or service under test conditions and report their experience.

Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.

The area of negative space around and between elements in a design.

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.