Bowl

In typography, a bowl is a curved shape used to control the area of white space.

More terms you might want to know

Character

A letter, symbol, or another alphabet unit.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Bottom Navigation

One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Font Style

Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.

Terminal

The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.

Mock-up

A non-functional first draft of a design.

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

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