Bowl

In typography, a bowl is a curved shape used to control the area of white space.

More terms you might want to know

Crop

A portion of an image where the remainder is discarded.

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

Repetition

The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

TIFF File

A Tagged Image File Format is a file format for storing images losslessly.

Leading

All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

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