Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

More terms you might want to know

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

User Interviews

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

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