Ball Terminal

In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.

More terms you might want to know

Customer Experience

The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Icon

A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.

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