A textual or graphical component in a web page.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A non-functional first draft of a design.
The designation of a set of character encoding styles for glyphs that are not capital letters.
The typographic presentation of a company's name in a stylized form.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.