The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
The degree of difference between the two sides of an object or system.
A set of symbols or "characters" including letters, numbers and various other symbols.
A type of font designed to imitate handwriting.
The written information that accompanies a design.
A term that means the smallest amount of work that can be done to move a project forward.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.