A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A style of typeface that uses a width-to-height ratio of 1:1.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The degree of difference between the two sides of an object or system.
A sample of the target audience for which a product or service is intended.
The main text of an advertisement or editorial as opposed to headings and subheadings.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
In typography, a bowl is a curved shape used to control the area of white space.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.