Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

More terms you might want to know

GIF

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

User Interface (UI)

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Cool Colours

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.

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