A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The surface quality of an element.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A type of font that comes pre-installed in an operating system.
When you need to break a line of text and start on a new line in a text box.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.