A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A measure of the height of a set of text on an element.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A pixel, or a picture element, is the smallest addressable element in a display device.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A system used to describe and identify typefaces by their basic visual characteristics.
The feeling or mood created by a design.