A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The area of negative space around and between elements in a design.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A measure of the height of a set of text on an element.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
When you need to break a line of text and start on a new line in a text box.