Persona

A sample of the target audience for which a product or service is intended.

More terms you might want to know

Serial Position Effect

A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Web Page Elements

A textual or graphical component in a web page.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

System Font

A type of font that comes pre-installed in an operating system.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Thumbnail Sketch

A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.

PNG Image

A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

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