Tittle

The typographic term for the dot above the letters 'i' and 'j'.

More terms you might want to know

Design Thinking

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

Affordance

Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.

Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Centre Aligned

A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!