The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A measure of the ease of understanding text.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The meeting point where two lines cross.
The written information that accompanies a design.