The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
The process of applying a thin layer of foil to paper coated with adhesive on one side.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A set of symbols or "characters" including letters, numbers and various other symbols.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The relative lightness or darkness of a hue.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).