The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
The way that a user navigates through a website, app, etc.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.