The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The degree of difference between the two sides of an object or system.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.